As the CEO of Scruples, a division of Beauty Elite Group, she brings over a decade of experience in leading and expanding successful hair care brands both nationally and internationally. Her passion for hair care and beauty is deeply rooted in her family's legacy of owning renowned companies such as CHI Haircare and Biosilk. From these experiences, she developed a comprehensive understanding of the business and a sharp insight into customer needs and emerging trends.
Chief Executive Officer
Shami is a recognized leader in the beauty industry for over three decades. He is an internationally known businessman and pioneer, known extensively for his contributions in the beauty industry. He has learned, observed, and implemented every aspect of running beauty companies, from marketing, domestic and international sales to product research, and manufacturing.
President of Scruples
As a Certified Color Specialist, Dorene specializes in color correction and design techniques for color placement. Her passion lies in helping hairdressers express their unique vision with creative confidence. Through numerous opportunities, extensive training in advanced academies across the country, and a keen understanding of current trends, she has honed her ability to transform and delight her salon guests.
Design Team Member
Pamela Anderson is known for creating stunning and vibrant hair colors that perfectly complement each client's personality and style. With an eye for detail and a deep understanding of color, she loves to transform hair into a living work of art.
Design Team Member
Teddi has been a stylist for 20 years and has been an educator for a decade, passionately teaching and mentoring new and upcoming artists and stylists.Her approach to education combines humor and knowledge, creating an engaging and enjoyable learning experience. She finds excitement in being part of an industry that fosters self-confidence and enjoys meeting new people, whether they are newcomers or seasoned professionals.
Design Team Member
