As the CEO of Scruples, a division of Beauty Elite Group, she brings over a decade of experience in leading and expanding successful hair care brands both nationally and internationally. Her passion for hair care and beauty is deeply rooted in her family's legacy of owning renowned companies such as CHI Haircare and Biosilk. From these experiences, she developed a comprehensive understanding of the business and a sharp insight into customer needs and emerging trends.

Shami is a recognized leader in the beauty industry for over three decades. He is an internationally known businessman and pioneer, known extensively for his contributions in the beauty industry. He has learned, observed, and implemented every aspect of running beauty companies, from marketing, domestic and international sales to product research, and manufacturing.

Celebrity Stylist and TV Personality, William Whatley has been making his mark on the beauty industry for over 30 years. William's dedication to teaching has led him to have pivotal roles with major beauty manufacturers, he spearheaded educational and show departments, crafting some of the industry's most cutting-edge programs.

As a Certified Color Specialist, Dorene specializes in color correction and design techniques for color placement. Her passion lies in helping hairdressers express their unique vision with creative confidence. Through numerous opportunities, extensive training in advanced academies across the country, and a keen understanding of current trends, she has honed her ability to transform and delight her salon guests.

Pamela Anderson is known for creating stunning and vibrant hair colors that perfectly complement each client's personality and style. With an eye for detail and a deep understanding of color, she loves to transform hair into a living work of art.

As a former successful salon owner and experienced stylists, Daniel brings together the financial structuring of a company while relating to the needs of other stylists. Daniel's master color work has been highlighted in numerous beauty magazines and he has been entered into NAHA. His passion for beauty has lead him to be one of the leading master colorists in the industry, educating stylists on color lines world wide.

Teddi has been a stylist for 20 years and has been an educator for a decade, passionately teaching and mentoring new and upcoming artists and stylists.Her approach to education combines humor and knowledge, creating an engaging and enjoyable learning experience. She finds excitement in being part of an industry that fosters self-confidence and enjoys meeting new people, whether they are newcomers or seasoned professionals.