Scruples SEE Education Program Banner

The Purpose

SEE SUCCESS.
Join the Scruples Encore Education (SEE) Program, the premier opportunity for salon stylists to take their expertise to the next level. Designed to provide in-depth knowledge and hands-on experience with the latest techniques and trends in hair styling and coloring, this program is your pathway to professional excellence.
ELEVATE YOUR SKILLSELEVATE YOUR SKILLSELEVATE YOUR SKILLS
ELEVATE YOUR SKILLSELEVATE YOUR SKILLSELEVATE YOUR SKILLS

WHY JOIN US?

Recognition

Earn a prestigious certificate upon completion, acknowledging your advanced skills and dedication.

Expert Guidance

Learn directly from top leaders in the beauty industry.

Career Advancement

Position yourself as a sought-after stylist with unparalleled expertise.
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LEARN THE LATEST IN COLORING AND CUTTING TECHNIQUESThe upcoming Scruples SEE Education Program will be featuring a comprehensive range of technical presentations on the latest techniques and innovations in hair care and styling.
What to expect
*Application Techniques and Terminologies for Scruples Creme Colour Systems, Gel Colour Systems, and Classic Collection
*Styling Demonstrations
*Technical Highlights: Bold Color Applications with Urban Shock Direct Dyes and Brights
*Integrated Cutting and Styling
This training program is designed to elevate your technical expertise and keep you at the forefront of hair styling innovations. Stay ahead of industry trends by joining our advanced hair stylist training program. Register now to secure your spot and take your skills to the next level! Don't miss this opportunity and get early bird special pricing until June 30th for only $199!
SEE WHAT'S NEXTMORE TO COMESEE WHAT'S NEXTMORE TO COME
MORE TO COMESEE WHAT'S NEXTMORE TO COMEMORE TO COME
MEET THE TEAM
Image of Bahira Shami

Bahira Shami

As the CEO of Scruples, a division of Beauty Elite Group, she brings over a decade of experience in leading and expanding successful hair care brands both nationally and internationally. Her passion for hair care and beauty is deeply rooted in her family's legacy of owning renowned companies such as CHI Haircare and Biosilk. From these experiences, she developed a comprehensive understanding of the business and a sharp insight into customer needs and emerging trends.

Chief Executive Officer

Image of Basim Shami

Basim Shami

Shami is a recognized leader in the beauty industry for over three decades. He is an internationally known businessman and pioneer, known extensively for his contributions in the beauty industry. He has learned, observed, and implemented every aspect of running beauty companies, from marketing, domestic and international sales to product research, and manufacturing.

President of Scruples

Image of William Whatley

William Whatley

Celebrity Stylist and TV Personality, William Whatley has been making his mark on the beauty industry for over 30 years. William's dedication to teaching has led him to have pivotal roles with major beauty manufacturers, he spearheaded educational and show departments, crafting some of the industry's most cutting-edge programs.

Creative Education Director

Image of Dorene Kersey

Dorene Kersey

As a Certified Color Specialist, Dorene specializes in color correction and design techniques for color placement. Her passion lies in helping hairdressers express their unique vision with creative confidence. Through numerous opportunities, extensive training in advanced academies across the country, and a keen understanding of current trends, she has honed her ability to transform and delight her salon guests.

Design Team Member

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Pamela Anderson

Pamela Anderson is known for creating stunning and vibrant hair colors that perfectly complement each client's personality and style. With an eye for detail and a deep understanding of color, she loves to transform hair into a living work of art.

Design Team Member

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Danny Rivera

As a former successful salon owner and experienced stylists, Daniel brings together the financial structuring of a company while relating to the needs of other stylists. Daniel's master color work has been highlighted in numerous beauty magazines and he has been entered into NAHA. His passion for beauty has lead him to be one of the leading master colorists in the industry, educating stylists on color lines world wide.

Education Coordinator & Design Team Member

Image of Teddi Lucas-Bobbett

Teddi Lucas-Bobbett

Teddi has been a stylist for 20 years and has been an educator for a decade, passionately teaching and mentoring new and upcoming artists and stylists.Her approach to education combines humor and knowledge, creating an engaging and enjoyable learning experience. She finds excitement in being part of an industry that fosters self-confidence and enjoys meeting new people, whether they are newcomers or seasoned professionals.

Design Team Member